Shine TV try to provide New Zealand viewers with a Television Channel which upholds traditional values, humbly communicates the gospel of Jesus Christ and encourages people to be salt and light in the community.

- Shine TV desires to Communicate the saving message of Jesus Christ
- Explore questions of life from a Christian world viewpoint
- Demonstrate the practical outworking of Christian Faith in the community
- Provide a platform for Christian music, art, dance and drama
- Teach Biblical truths in a creative and imaginative way